The morning saw everyone´s excitement soaring in anticipation for the first destination for the day – the Maersk company headquarters in Copenhagen. To top it, the reception foyer flaunted a commemorative 20 DKK coin for ´Emma Maersk´ container ship, testimony to the company´s influence on Danish economy and others around the globe. The excitement was hard to contain for many!
To start, we were presented a rather inspiring corporate video at the heart of Maersk´s global businesses, bringing forth the company´s diverse expertise, vision and core values. Soon after we were given a short presentation by the Global head of ´Maersk Line´ on Crisis Management and how it is an important part of their business success. They´ve been rethinking on how to deal with crisis, and wanted to engage us in a case study to stir some good ideas. The group-work was organised to touch four aspects important to crisis management – the stakeholders, risk categorization, action plan and measuring success. It was impressive to see the ideas that came up in a very short time, and were well acknowledged by them.
After this stimulating case study, the company managed to further impress by treating us with a sumptuous meal. A happy bunch of students were then ready for the second company in line for the day.
Banedanmark – the Prorail of Denmark as is explained was our next destination. The company has been at the core of rolling out the first ever signalling effort to replace the complete network with European Rail Traffic Management System (ERTMS) compliant systems. The programme there was divided into three parts, and the first touched on the political, contractual and financial aspects of undertaking and organising a project as huge. The test and roll out way of implementation, and encouraging cost effectiveness and competence among contractors by open competition – something not so common in the sector – were the top highlights. The following presentation focused more on the history of signalling technology and the essential features on ECTS systems and the choice of Level 2 specifications for this project. The final presentation was in fact a very different angle to an engineering intensive project. It discussed the responsiveness of IT systems to customer needs, and adding the cultural dimension to the company model of phasing out a completely new technology and working structure.
The biggest success of the day was to see so closely two companies that lead transportation – one in water and the other on land. Their similarities and differences indeed left us all with something to reflect on.
After today´s success stories, expectations are flying rather high for the soon to come stop at Airbus!